The Intersection of Usability, Accessibility and SEO by David Minton

CRADLE Talk

Title: The Intersection of Usability, Accessibility and SEO

Speaker: David Minton, Managing Partner of DesignHammer Media Group

Abstract:

When considering a website¹s optimal level of Usability, it becomes evident that the practices of Search Engine Optimization and Accessibility also factor greatly into this area of the website¹s success. To achieve a website with a high degree of Usability, one must develop it with three audiences in mind; 1) typical people, 2) disabled people, and 3) search engine robots. As each of these types of users browse through a website, there are hurdles to overcome such as comprehending information, viewing images, and following hyperlinks. While targeted for a particular audience segment, improvements will often yield Usability improvement for all three segments. Through adequately preparing to reach all three audiences, you are ensuring the website achieves the basic goal of effective online communication. This presentation will cover the basics of Usability, Accessibility and SEO, how they are interrelated and discuss what solutions are available to serve each audience and improve overall website Usability.

Speaker Bio:

David Minton is a founding partner of DesignHammer, a full-service web design and development company based in Durham, North Carolina. He has served as Managing Partner since the company's founding in 2001, primarily leading the firm's business development efforts. In addition to his leadership of the agency, David performs consulting in several Web specialties including Search Engine Optimization, Usability, and Accessibility. With over 15 years of experience in the Web development industry, he shares his expertise in the local tech community as a frequent contributor and speaker at industry events.