Presentation by Dr. Casey Rawson: "Using Social Exchange Theory to Improve Survey Research"

May 23, 2018 1:30 pm
Manning Hall 01

Join us for a special presentation by Casey Rawson at 1:30pm Wednesday, May 23 in Manning Hall 01.

The trustworthiness of survey research is frequently compromised by nonresponse error – biases in survey data that arise when people who choose not to complete a questionnaire are different in some meaningful way from those who do. In this interactive presentation, Dr. Rawson will lead attendees through an exploration of how survey designers can apply Social Exchange Theory to minimize nonresponse error. Then, we will collaboratively examine the equity issues inherent in designing a survey for a generic population, and discuss ways that researchers can design for inclusion.

Dr. Casey Rawson

Bio: Casey Rawson is a Postdoctoral Research Associate at UNC-Chapel Hill’s School of Information and Library Science (SILS), where she works on Project READY, an IMLS-funded project aiming to create professional development materials for school librarians and their collaborative partners focused on racial equity and culturally sustaining pedagogy. Dr. Rawson is also an adjunct instructor at SILS and at Old Dominion University. She has taught online and face-to-face courses in research methods, youth and technology, and instruction and pedagogy for school and public librarians. Before coming to SILS for the MSLS program in 2009, Dr. Rawson taught middle school science in North Carolina and Kentucky, and earned a Master of Arts in Teaching degree from the University of Louisville. Dr. Rawson’s teaching and research are both grounded in a commitment to equity, inclusion, and student-centered pedagogy. You can learn more about her work by visiting her website at