Logos and Branding

The University of North Carolina at Chapel Hill introduced new a new logo design for all schools, departments, and affiliated units in January 2018.

Click the links below to download portable network graphic (png) files for official SILS logos. These logos should be suitable for use with websites and other digital projects, as well as PowerPoint slides.

SILS blue horizontal (png)

SILS black horizontal (png)

SILS white horizontal (png)

SILS blue vertical (png)

SILS black vertical (png)

SILS white vertical (png)

If you need a vector image or other file suitable for offset printing, please contact the SILS Communications Coordinator at contactsils@unc.edu.

Carolina Blues

In 2017, the University adopted a new policy for web accessibility. Follow these guidelines to ensure your website features the officially recognized Carolina Blue and meets WCAG 2.0 AA accessibility standards.

Web Carolina Blue
Hex #4B9CD3
RGB 75, 156, 211

  • Headers only against White
  • May not be used at smaller text sizes (below 14 pt/19 px)
  • Permitted at 19 px bold or 24 px non-bold and larger

Link Blue
Hex #007FAE
RGB 0, 127, 174

  • Unvisited links
  • Required at smaller text sizes (below 18 pt/24 px) in place of Carolina Blue

For additional web color recommendations, as well as process and spot color standards for printed projects, visit the University's branding and identity webpage