Greg Merkle, vice president of Product Strategy and Design, Dow Jones Corporate Markets to present "The Critical Role of Metadata in Converting Content to Information and Turning Information to Knowledge"

March 10, 2010

The critical role of metadata in creating value for users and the particular challenges when dealing with massive volumes of content will be the focus of the presentation by Greg Merkle, vice president of Product Strategy and Design at Dow Jones Corporate Markets.

The presentation is hosted by the University of North Carolina at Chapel Hill's School of Information and Library Science (SILS) and is free and open to the public. It will take place on campus Thursday, March 18, 2010 in the Freedom Forum Room of Carroll Hall at 4:45 p.m.

About Greg Merkle
Greg Merkle has both big picture vision and implementation expertise in bringing role and goal oriented products and solutions to market.  As a user advocate, he strives to build innovative solutions that translate information overload into meaningful and relevant experiences.

Previously, Merkle was vice president, Product Design at Factiva and was responsible for user experience design for all products and services of Factiva. This included working strategically with the Factiva product organization and customers to prototype business ideas and build innovative products and solutions to meet their needs. The design group disciplines include: Information Architecture, Market Validation, Interface/Interaction Design, Human Factors/Usability and Data visualization. Prior to this appointment Merkle had the role of creative director/product design and headed the product and interface design team at Dow Jones where he introduced user focused design principles and usability prior the Internet revolution.  

Merkle joined Dow Jones in 1993 as an art director. He later focused on User Interface Design with the release of: Personal Journal, Dow Jones News/Retrieval, Dow Vision, The Dow Jones Business Center on America Online, Dow Jones Publications Library and Dow Jones Interactive. 

Prior to Dow Jones, Merkle was the principal of Greg Merkle Design specializing in corporate identity and graphic design for clients including: Dow Jones, MCA Records, Societe Generale and Schering Plough.

About Dow Jones (From the Web site)
A leader in news and business information world-wide, Dow Jones is newswires, Web sites, newspapers, newsletters, databases, magazines, radio and television. Our publications inform the discussions and decisions of the world. Our indexes gauge markets while our databases make the business world more transparent. We develop technology to transform information into insight. From 58 countries and in a dozen languages, we inspire audiences with authoritative, differentiated and trusted content.