Dr. Felix Portnoy, a 2012 graduate of the University of North Carolina at Chapel Hill School of Information and Library Science (SILS), has received the 2012 Emerald/EFMD Outstanding Research Doctoral Award in Information Science for his dissertation titled, “Avoiding Ad Avoidance: Factors Affecting the Perception of Online Banner Ads.” The award includes a cash prize of €750 Euro (the equivalent of approximately 1,000 US Dollars), a certificate, a winners’ logo and the prospect of an offer of publication in the Journal of Documentation the award category’s sponsoring journal.
“One of the main goals of this dissertation was to find a silver lining in which we can maintain free and open access to online content while allowing Web publishers to sustain themselves financially,” said Portnoy. “Using a multidisciplinary approach and a battery of quantitative methods, I was able to discover new findings that support that goal,” he added.
“Emerald Group Publishing Limited is a publisher of the largest collection of international business and management journals and the European Foundation for Management Development (EFMD), a global membership organization with more than 700 institutional members from academia, business, and public services.” The company sponsors the outstanding dissertation award to “seek to celebrate excellence in research.”
“This award reflects the dedication of my adviser, Dr. Gary Marchionini, as well and the indispensable feedback and advice received from my doctoral committee: Dr. Todd Barlow, Dr. Robin Jeffries, Dr. Sri Kalyanaraman and Dr. Diane Kelly,” said Portnoy.
Dr. Portnoy has previously won the HFES Best Paper Award and a Special Recognition Award at the Virginia Modeling, Analysis and Simulation Center and a Google Research Award among other recognitions. Today, he works as a Human Factors and Usability Engineer at IBM.
Photo from left to right, Dr. Gary Marchionini, SILS dean and Cary C. Boshamer Distinguished Professor and Dr. Felix Portnoy. Dean Marchionini is also Portnoy's advisor.