Charlotte Mecklenburg Library wins PR award from ALA

June 16, 2016

The Charlotte Mecklenburg Library has been selected to receive the John Cotton Dana Library Public Relations Award from the American Library Association (ALA) at the 2016 ALA annual conference in June. In addition to recognition at the conference, the Library will receive $10,000 provided by EBSCO and the HW Wilson Foundation, sponsors of the annual award.

The Library is receiving the honor for its campaign titled “A Library of Possibilities.” To answer the question “Why do we need libraries?”, the Library created videos featuring the authentic stories of its customers. The videos were shown in ballparks, on movie screens, and via social media. In combination with print materials, the videos increased community awareness of services, programs, and collections.

UNC School of Information and Library Science (SILS) alumnus and Board of Visitors member David Singleton (MSLS ’92) directs the Charlotte Mecklenburg Library, one of America’s leading urban public libraries, serving a community of over one million North Carolina citizens.

Since 2013, SILS and the Library have collaborated on an assistantship program to benefit SILS graduate students. One SILS student is selected each year to receive full tuition support and invaluable hands-on experience through a position at the Library.