Gary Marchionini examines how Google’s innovation will continue beyond its 20th year

September 5, 2018

UNC School of Information and Library Science (SILS) Dean and Cary C. Boshamer Distinguished Professor Gary Marchionini analyzes the growth of Google since the late 1990s and the future challenges the company may face in an article published by The Conversation.

“Google’s future depends on continuing to create and leverage indexes on features beyond the words on webpages. A next category of features might be called anticipatory search, providing information or suggesting action without a user even specifying a query,” Marchionini writes. “These features may sound exciting and useful, but they also carry important ethical concerns, about who can access people’s personal data, and for what purposes.”

The article is also being distributed on the Associated Press news wire to other news outlets, including the News and Observer, which published a truncated version as an op-ed.

Click here to read the full piece "How will Google's innovation continue beyond its 20th year?"